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Course Content
Digital Marketing Overview:
-What is Traditional Marketing?
– What is Digital Marketing?
– Difference between Digital Marketing & Traditional Marketing
– Current trends in digital marketing
– Components of Digital marketing
Search Engine Optimisation - On Page:
– How Google Search engine algorithm works?
– Website On-Page Optimisation factors
– How to make your website SEO-friendly
– Mobile responsive websites
– Google’s recommended On Page factors
Keyword Analysis:
– Google keyword planner tool
– Finding keywords
– How to optimise website with keywords
Search Engine Optimisation - Off page
– What is Google Search Console (Webmaster tool)
– How to use Google Search Console
– What is crawling
– What is Indexing
– What is SiteMap & Robots.txt file? Why we need to submit these files to Google
Search Engine Marketing
– Overview on search engine marketing
– Why Google Ads
– Different type of Google Ads campaigns
– Different type of targeting in Google Ads
Social Media Marketing
– What is social networking?
– What is Social Media Marketing?
– Different Social Media Platforms in active use currently
– Growth of Social Media in recent times
– Social Media Misconceptions
– How can a business use social media to effectively engage with customers?
– Current trends in Social Media
Webinar Details
2Hrs of Webinar Online ( No Recording Provided )
7-9 PM
Online Mode
Requirements
Laptop or Mobile with decent wifi connectivity
Launch Yourself Into The Future of Digital Based Marketing
Welcome to the future of digital marketing, where innovation meets strategy to drive unparalleled growth and success. Join us for an exclusive webinar where industry leaders will unveil the latest trends, cutting-edge tools, and actionable insights that will transform your digital marketing approach. Don’t miss this opportunity to stay ahead of the curve and elevate your brand’s online presence. Register now to secure your spot and unlock the secrets to mastering the digital landscape. Your journey to marketing excellence starts here!
